Choose your north star metrics
Pick from activation, retention, conversion, churn, engagement, or define custom KPIs from any clickstream event combination.
KPI Growth Rate Tracking
Every metric that matters,with AI context on every shift.
Track activation, retention, conversion, and churn in one view. ACAI alerts your team when KPIs move, explains why they moved, and shows what to do next.
KPI Dashboard
Last updated 14:41 · AI analysing...
✦ Live
↗
Activation Rate68.4%
+12%
↗
D30 Retention44%
+8%
↗
Conversion4.2%
+3%
↘
Churn Rate6.2%
-2%
Activation trend (12 weeks)
Metrics tracked
50+activation, retention, conversion, churn and custom
Alert latency
< 5 minfrom event to notification
Trend forecast horizon
30 daysAI-powered forward projection
How it works
From your first event to your first answer.
Set thresholds and baselines
Configure alert thresholds, rolling baselines, and comparison windows so you only hear about meaningful changes.
Watch metrics move in real time
The live dashboard updates as events arrive. Sparklines, cohort grids, and trend lines refresh continuously.
Get AI context on every alert
When a KPI shifts, ACAI explains the likely cause, affected segments, and recommended next action — automatically.
Capabilities
Everything the feature does.
Real-time metric engine
KPIs update continuously from live clickstream data with sub-5-minute latency from event to dashboard.
Cohort-based retention
Track D1, D7, D30, and custom-day retention for every user cohort, campaign source, or product segment.
AI anomaly detection
ACAI flags unexpected spikes or drops before they become crises, with context on which events or segments drove the change.
Custom KPI builder
Combine any events, properties, and time windows into a custom metric with formula-based definitions.
Trend forecasting
30-day forward projections based on historical patterns, seasonal signals, and current trajectory.
Team alerts and digests
Push alerts to Slack, email, or webhook. Schedule daily or weekly digest reports for leadership.
KPI Intelligence
Metrics your team checks daily — with AI context on every shift.
Tracking a number is only useful if you know why it moved. ACAI pairs every KPI with an explanation, so weekly reviews go from "what changed?" to "here is what to do next."
Real-time alertsCohort retentionAnomaly detection30-day forecasts
Activation rate
68%+12%
Activation improved after reducing onboarding fields from six to three.
1 / 3
Use Cases
When teams reach for this feature.
What moved in activation this week?
ACAI surfaces the top three drivers of activation change with the exact cohort and event breakdown behind each shift.
Is D30 retention improving after the onboarding fix?
Compare retention cohorts before and after the change to confirm the fix is working — and by how much.
Which accounts are at risk this month?
ACAI flags low-engagement accounts with churn-predictive behaviour and suggests recovery actions.
Never miss a metric shift with real-time AI alerts
Understand why KPIs move, not just that they moved
Track retention cohorts without writing a single query
Forecast next-month performance from current trajectory