Acquisition SourcesLast 30 days
Organic100%
Paid search74%
Social48%
Direct31%
Organic activates 9% higher than paid
Growth Teams
Connect acquisition, activationand retention in one place.
Track the journeys that convert, spot weak segments, and ask ACAI why campaigns or onboarding flows are moving — or stalling.
Expansion SignalsLast 30 days
Invites predict 3× long-term retention
organic cohort outperformed paid
users stall before first insight
quiet accounts need recovery
Growth Analysis
How growth teams connect campaigns to retained users.
Trace the acquisition source
Map each campaign, channel and referrer to the users it produces and see how far down the funnel they travel.
Find the activation gap
Identify the step where paid and organic cohorts diverge and understand whether the gap is onboarding, product or timing.
Segment churn by cohort
Break churn into source, plan and engagement slices so recovery plays target the right users.
Generate a growth narrative
Ask ACAI to summarise weekly campaign performance, activation rates and expansion signals in one report.
Activation liftCampaign cohortsConversion pathsChurn signals
Team Workflow
Turn growth questions into repeatable acquisition loops.
Start with the source
Pick the campaign or channel with the biggest volume and trace it from first click to activation and beyond.
Find where growth stalls
Compare activation rates across cohorts, spot the step with the biggest gap and identify whether it is product or messaging.
Close the loop
Take the retention or expansion signal back to the campaign — adjust spend, creative or onboarding and measure the change.
Recommended Plays
Use Advaita when the team needs evidence before the next product call.
- Trace campaign traffic into activation and repeat usage.
- Segment churn by source, plan, and workspace activity.
- Generate a weekly growth narrative with charts attached.